Radoslava Lazarova is a winner of Bulgaria’s most prestigious fashion award, Golden Needle 2019 by the Academy of Fashion, in the Best Young Designer category.
She is a second-generation creator of emotional, romantic and distinctive formal and bridal wear. Raised in a family of designers, she spent many hours in the atelier of her parents, founders of the well-known formal and bridal brand Az i Ti, established nearly 30 years ago. After studying fashion in Varna and Sofia, with inherited talent and accumulated experience, Radoslava Lazarova returned to her hometown of Smolyan and created her own fashion brand BLINK in the heart of the Rhodope Mountains.
With dedication, care and love for fashion, Radoslava Lazarova and her team strive to create the dream dress for every woman and satisfy even the most refined taste. Fashion house BLINK reflects the designer’s creative signature, while her models are chosen by women for important occasions: weddings, cocktails, birthdays, prom nights and every moment when a woman wants to look unique, captivating and unforgettable.
"Every woman deserves to own a garment that makes her shine, reflecting and emphasizing her most feminine and beautiful features.Radoslava Lazarova
Her style is characterized by a feminine vision, attention to detail, extensive handwork, and a rich variety of silhouettes, fabrics and colors in dialogue with current fashion trends.
The designer laces, designed by her mother, are the heart of this family tradition. Radoslava Lazarova preserves the authenticity of the craft and continues the livelihood as a second-generation creator, giving the unique lace a new life through innovative ideas across luxury lines, individual garment elements, bridal fashion, party and evening wear, ready-to-wear collections, accessories and children’s fashion.
Designer laces designed by her mother and developed into new luxury lines
Hand-modelled 3D details, rhinestones and crystals
Feminine aesthetics aligned with contemporary couture trends